An engaged workforce is a committed one, so we keep our staff informed of developments across MAG, as well as ensuring their voices are heard.
Our workforce is an incredibly valuable resource, which we want to make the most of. Innovation is one of our six key values and the MAG Innovation Initiative has been introduced to capture the brilliant ideas of our people. Ideas gathered so far cover issues including the environment, security and customer service.
Sharon Bell from East Midlands Airport was an early user of our Innovation Initiative system. While discussing MAG's vision to be the World's Airports of Choice with colleagues, she had a light bulb moment. She knew that there were other airports that the company could learn from but that would require information about what those airports are really like. Her idea, which is now being put into practice, is a simple one: an online form that colleagues can use to record their experiences when they pass through other airports. As Sharon says, "After all, surely our own colleagues are our best mystery shoppers?"
Our employees' opinions are highly valuable to us. Every year, we carry out a survey of our employees to gather their opinions on issues ranging from how much they enjoy their jobs and the approachability of their line managers to how change is handled and the quality of Group-wide communication. In 2009/10, we redesigned the survey to provide greater alignment with our employee strategy and to incorporate a greater focus on the business characteristics needed to achieve our goal of becoming a totally customer-centric organisation. Our January 2010 annual survey saw an increase in colleague engagement across the Group, from 52% to 60% against a downwards trend across all industries.
| 2007 | 2008/9 | 2010 | 2013 target |
|---|---|---|---|
| 49% | 52% | 60% | 80% |
We take the results of our Employee Opinion Survey seriously, along with any other feedback we receive from our staff. The main value of the survey is in the actions we take afterwards and a number of initiatives have been introduced in 2009/10 to address concerns raised through the previous survey. These include:
Our colleague engagement score increased from 52% to 60% in 2009/10